Braiding lifestyles
“Life is a story about connections. We don’t make just accessories. We braid lifestyles.”
In the 20th century, the sons of middle-class entrepreneurs used to work as apprentices during the summer in case of bad school results. So, sixteen-year old Giuseppe was sent to work in the factory as a warehouse boy. During his weekly travels to Cotonificio Verbanese to load the yarn on trucks, he soon learnt to recognise the unmistakable smell of cotton.
This was the beginning of a typical Italian business tale, where all the core values of Made in Italy are intertwined: know-how, tradition, craftsmanship, history, style, investigation, development, quality, culture and beauty.
The curiosity and inspiration that are typical of Made in Italy have pushed the company to experiment all kinds of leather and material, and preferably natural fibres: from cotton to Kevlar, from cashmere to trilobate polyester, from silver to copper threads. All braidable materials were tested and many of them have been integrated in the company’s current productions.