Braiding is beautiful above all because it is colourful, reminiscent of joyful moments, reminiscent of summer and reminiscent of beautiful hues.

The art of braiding

The ancient braiding technique has always accompanied each single step of man’s evolution, but it is in the 16th century that the genius of Leonardo da Vinci introduces the very first innovation with the invention of the automatic loom with mechanical shuttle.

Braiding lifes styles

“Life is a story about connections. We don’t make just accessories. We braid lifestyles.”

Brand identity

ATHISON is the ancient name of a sacred river that flows down from the Alpine glaciers across Val D’Ossola, leading into Lake Maggiore.